About Highway Auto Electrics...
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From humble beginnings stands a company proud of its achievements and in particular its loyal staff and customers. Without whom there would be no point - Highway's have trained some 20 plus apprentices along with apprentices from coal mine workshops so as to provide advanced training not otherwise available at the time.
Times change and so does Highway's at a period in time when cars were not air-conditioned we repaired generators, alternators, starter motors and voltage regulators along with re-wiring and rewinding alternator stators, generator armatures and field coils; it was an era preceding 'throwaway' and our job was to repair because it was the practical thing to do. That was the perfect way to learn how to repair motor vehicles from end to end and top to bottom, the focus was always on developing the skills along with pride in our work and therefore pride in ourselves.
These work ethics have been handed down to subsequent generations who learnt their craft at Highway Auto Electrics ironically we have in fact trained most of our competitors in the Rockhampton, Blackwater, Emerald, Yeppoon, Central Queensland area and throughout Australia. Unlike the Rolling Stones who remain pretty much the same group as when they started out, just older! We at Highway's retain but a few of the original cast, however the younger people coming through have learnt their trade from the masters along the way, thus making up a team of dedicated artisans ready and willing to serve you our valued customer.
The Rolling Stones 1966
Highway Auto Electrics was founded in July 1966. Timeline: Harold Edward Holt became Prime Minister of Australia on 20 January 1966 and went missing presumed drowned at Cheviot Beach on 17 December 1967 - Lyndon B Johnson was President of the USA - Sir Jack Brabham was undisputed king of F1 racing - outstanding movie of the day was Who's Afraid of Virginia Woolf? The Mini-Skirt had arrived and the Rolling Stones toured Australia releasing their album Aftermath.
Our first shop was on Musgrave Street North Rockhampton just seven blocks south of our present location... It was a few years before Rockhampton was to expand to the north. Naturally there were no shopping centres and the strip shops in Stan Werner's buildings made up the commercial hub of the community north of the Fitzroy river.
"We Try Harder" is the spirit which sets us apart from our competitors - our expansion program is focused on advances in automotive technology one of many examples is the Hybrid Car which is a mix of combustion engine and high capacity storage battery; the power sources are computer controlled, nothing new for Highway's who were first with car computer diagnostic technology. Rest assured if you have the latest vehicle then Highway’s will have the service solutions to suite you.
1966 - Sir Jack Brabham and his Brabham Climax F1 cars 16 and 14
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